Gettin’ Crafty w/ Eagle: a distributor’s tasting of what’s to come for #KnoxBeer cc: @KnoxBeerGuy

One of the signs greeting attendees to the event

In Knoxville’s small but growing craft beer scene, I find myself in quite a few discussion about the local beer distributors and the role they play in our available choices. To give you some background, you need to know about the three tier system that was established for the sale of alcohol after prohibition.  The basic structure of the system is that producers can sell their products only to wholesale distributors who then sell to retailers, and only retailers may sell to consumers. There are a few exceptions here & there. In Tennessee, you can self distribute within the county your brewery is located. For example, Woodruff can deliver kegs of their beer anywhere in Knox county, but don’t expect to see them on tap in Maryville. That is, unless they sign an exclusive contract with a distributor. I know of 6 craft beer distributors who deliver to Knoxville. We have the big boys that are either owned or run by the “big 2“. The big 2s are Eagle, which is primarily AB-Inbev (Budweiser, etc), and Cherokee which is MillerCoors. There are several other smaller distributors with their own much smaller portfolios. There is Molo-Tenn based out of Chattanooga (Ft. Collins, Sam Smith, Flying Dog, McNeils to name a few). There’s also Lipman Brothers out of Nashville (Craggie, Lost Coast, Boulder, etc.), Bounty Bev (Green Flash, CalfKiller, Lucky Bucket, etc.) and Beverage-Control of Knoxville (Stone, Mendocino). Each one of these distributors has both their pros and their cons. For example, Beverage-Control can bring in Stone’s beers in bottle, but not kegs since they don’t have refrigeration in their warehouse. My point is that there is no such thing as a “perfect” distributor.

<hate> In fact, one of them (and I’ll go ahead and name names), is so univerally hated by the Knoxville craft beer scene that I rarely hear their name without an expletive thrown in before it. If you are part of the Knoxville beer scene, you know who exactly I’m writing about. Fuckin’ Cherokee. Honestly, I could rant for a whole post about how bad they are, how they don’t seem to give 2 shits about anything besides Miller or Coors (& usually with the word “lite” thrown in somewhere.) When every other city or town in the southeast is enjoying thier Hoptimum, Torpedo or Estate Ales by Sierra Nevada and we can’t get them here in K-town, just know they are responsible. Rumor is that they even pulled Duck Rabbit’s Milk Stout off the shelves at local Ingles because according to an unverified source “people don’t want to drink dark beers in hot weather.” ARRRRGH! </hate>

On the opposite side of this kind of behavior by a big distributor is the love, respect and value shown to craft beer by Eagle Distributing. Yes a majority of their sales are the Budweiser line of products. Unfortunately this can sometimes earn them the ire of uninformed craft beer lovers. People without a firm grasp of history tend to ignore the contributions Anheuser-Busch has made overall to the beer industry. Do I like the taste of Bud? Not really, but at the same time I wouldn’t turn a cold one down, or pull a beer douche card and look down on someone for their beer choice. Budweiser makes a consistent clean product, that pays the bill for Eagle. This allows Eagle to distribute the smaller brands that I love. Yazoo, SawWorks, New Belgium, Magic Hat, RJ Rockers and Brooklyn are all distributed by Eagle.

Eagle’s craft beer manager is Jeremy Walker (aka @KnoxBeerGuy on twitter), who has a passion for good beer. He invited me to an event I went to last night and the title of this post. Gettin’ Crafty With Eagle.

Jeremy Walker- @KnoxBeerGuy on twitter. Follow him and you’ll have your thumb on the pulse of Knoxville craft beer.

Last night’s event was an informal tasting, information session and all around good time. The guest list was most of the bar owners, staff, store managers, account reps and movers and shakers of the Knoxville beer scene. The focus was to let us all know which craft beers and brands are coming soon to the local market and to let us try them and learn about them. I am not so good with doing reviews of beers. I rather leave that to better writers than I such as the Knox Beer Snobs or Lou of Blues and BBQ. Plus I know taste is all subjective. A beer I despise may be a beer that you love and vice versa. I did however try to take pictures and notes so I could tell my readers what to look out for.

Todd and Matt from Jackson Avenue Market in the Old City

I got to the event promptly at 5:30 and immediately ran into Matt and Todd of Jackson Avenue Market. I grabbed my 1st beer, New Belgium’s Peach Porch Lounger. This is a brettanomyces beer that is packaged in 22 ounce bottles. I really liked this one and the brett was way more predominant then the last Brett beer from NB. I liked this one and plan on snatching up a case for my cellar, since this is a bottle conditioned beer that will age well. While sipping on this Matt told me that Jackson Avenue Market is now carrying almost 250 different beers. They are still planning on going for their high gravity license, so look for their offerings to expand. I own them a visit, since it’s been a couple of months. We even discussed briefly hosting a free tasting of my homebrew there sometime in the future.

More folks trickled in and I saw Neil McCormick of Yazoo. He had brought some of their delicious smoked porter, Sue. It’s been a few years since I enjoyed this last and all I can Say is WOW! I can’t wait until we can get this locally on draft and it bottles. There’s a reason why it’s 99 on Ratebeer.com This was one of my favorites of the night and I kept going back to it. Neil also told me about the Tennessee Craft Brewer’s Guild meeting in Chattanooga and plans for the first fundraiser. It’s going to be in Nashville and sounds like a whole hell of a lot of fun. Think craft beer prom with a twist. More details will be forthcoming, I assure you.

Welcome back Terrapin Beer Company!

By now most everyone knows that Terrapin Beer Company’s tasty selections are back in town. Several selections are already on draft and on the shelves. At Eagle’s event there was chance for those unfamiliar to try Hopsecutioner IPA. Terrapin brews beer that I (and everyone I know) loves. Since they’ve been gone, I’ve never neglected to bring back some during my treks to Asheville. Knox Beer Snob Rob told me that he will cry if we are able to get Wake N Bake coffee oatmeal stout here. Well buddy, I’ll be shedding tears of joy myself if this happens. We shall see.

Brooklyn!!!

Brooklyn Brewery was well represented at the event as well. Since I have access to a steady supply at my weekend job, I elected to stay with their high gravity offerings from them. I rather enjoy Local Number Two, so had some along with Local one. I also revisited Sorachi Ace. The last and only time I had this beer, I was a bit disappointed. For whatever reason, The hop character for which this beer is named was muted and overpowered by the Belgian yeast strain. That was not the case this time at all. The lemony Japanese hops stood out and balanced very nicely with the yeast and malts. I’m glad I had it again. My guess is that maybe when I tried it in the past, it had sat too long and the hops dropped out. I don’t know, but I do know I love this beer now.

As I mingled and moved between the 2 rooms this event took place in, a friend of mine mentioned RJ Rocker’s high gravity Pumpkin Ale. I in turn mentioned the RJ Rockers pumpkin to a friend of mine who is a server at Barley’s and beertends at Fort Sander’s Yacht Club, so we went back to the 1st room where we tried it.  I missed it the first time around because it was being dispensed from a kegerator behind the table where bottles of Black Perle and Bell Ringer were being poured. I’m not really keen on pumpkin ales, especially this early in the season. I had just tried Terrapin’s Pumpkinfest, and found it way over spiced to my liking. The RJ Rocker’s Gruntled Pumpkin was in sharp contrast to the Terrapin one. I absolutely loved it. I thought to myself, we have a winner! It’s everything a pumpkin ale should be. Not too spicy, not to sweet, well balanced with the flavor of the actual pumpkin. After having this, I don’t think I could be content with any other pumpkin ale from now on.

Jeremy: “Who wants to win this?” Crowd: “I do!”

Near the end of the event there was a drawing for prizes. Everyone who came in was given a raffle ticket. There was some seriously cool stuff given away, and everyone was hoping they would win the Yuengling boat. While Jeremy pulled tickets and read numbers, I talked to Curtis from Sweetwater and drank some of the Low Ryder IPA. What a solid, enjoyable beer. He informed me that it is going to be available year round starting in October. He also told me that a majority of the next Dank Tank series, Danktoberfest will be shipped to the new accounts in Alabama. That state just passed a law allowing 22 ounce high gravity beers. He also said that due to demand, it will not be on draft, bottles only. This does not bode well for Knoxville, and if we do get any, I anticipate it being snatched up within hours of it hitting the stores. Like I said before, follow Jeremy on twitter because he’ll let us know when it lands.

Well, I knew I had committed to run early in the morning so I didn’t stay long. I said my goodbyes, loaded up of free swag left over from the raffle, got a promise from a friend to come visit me at work on Sunday and headed out. I really want to sincerely thank Eagle for all they do for beer in this area and for hosting this killer event. I can’t wait for the next one.

A few more things to mention before I end this post. Adam of SawWorks Brewing has started a new early morning running group. This morning was the 1st run. We meet every week day at 6 am at Saw Works headquarters. The run goes through downtown, over the Gay Street Bridge and back. We stop by Old City Java for free coffee on the way back. I haven’t ran for over 9 months. I have always made excuses, and have found that my health (and waist line) have suffered for it. Well no more. I am committed to doing this daily. Even though my legs are sore, it felt good to get some early morning exercise to start my day. I encourage people to join us, even if you can only walk instead of run at first. I can only run a small portion of the route and a snail’s pace, but you have to start somewhere.

I also want to let everyone know that this Thursday I will be once again doing an infusion at Suttree’s. I know what we are planning to do, but you’ll have to come out to see exactly what it will be. You will be pleasantly surprised by the tasty treat I have planned. All I can say is that every time we do an infusion, it gets better and better. Don’t miss this, or you’ll regret it. We’ll start at 7, so come on down.

The last thing before I sign off is that I just received my shipment of merchandise to sell at Kingsport Oktoberfest. I do plan on launching my online store real soon. Shirts, magnets, stickers and glassware will be available. All proceeds go towards helping a needy homebrewer (me) buy more ingredients to brew beer to share with his friends. Be on the lookout for my next post where I shamelessly beg for you to buy my (really cool) crap.

Cheers,

Ratchet

2 Responses to Gettin’ Crafty w/ Eagle: a distributor’s tasting of what’s to come for #KnoxBeer cc: @KnoxBeerGuy

  1. Katie says:

    Great coverage of the event at Eagle Rachet! Good heads up on the RJ Rockers Pumpkin, I’ll keep an eye out for that and try it soon. Perfect season for it…. football season!

  2. […] familiar with existing and new brands that are distributed by eagle in the Knoxville Market. I had previously written about the first Gettin’ Crafty with Eagle back in August. This is a great time with food, […]

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